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Alexia de la Morena

buena 2

Experta en Marketing Multisensorial a través de los sentidos y licenciada en Neuropsicología (Facultad de Psicología UNED) y en Periodismo (Universidad Complutense de Madrid). Especialista en Neuromarketing aplicado al consumidor, en la actualidad colabora con varios equipos multidisciplinares en temas relacionados con la neurociencia y aplica un modelo predictivo sobre los hábitos de comportamiento del consumidor a través de la estimulación sensorial. Además es EXMBA por el Instituto de Empresa 2011 y obtuvo la Beca Honorífica Comunidad de Madrid.

Ha desarrollado su experiencia profesional en el ámbito de la consultoría en estrategia y planificación, marketing e innovación de producto, branding de marca, hábitos de comportamiento del consumidor y medios de comunicación.

En la actualidad, combina la labor docente en escuelas de negocio en España y asesora a marcas de consumo. Es ponente en la UCM e imparte talleres en IE Business School.

acortada

English Presentation

Alexia de la Morena is a Business Brand Manager, Journalist and Psychologist who specializes in Advertising, Marketing, Brand Communication and Sales.
She holds a Ph.D in Multisensory Marketing by Universidad Complutense de Madrid (UCM, 2013) and two B.A.s: one in Psychology from UNED University and another one in Journalism from UCM. She also holds an International MBA from IE Business School, which she finished in 2011. She has been granted numerous and prestigious scholarships and honorable mentions, such as the Madrid’s Honor Scholarship, the Hune Institute’s Feminine Talent Scholarship,  the Women’s Executive Leader Prize from LIDERA, and the Banco Santander’s Mentoring Program Research Scholarship (http://mentoring.ie.edu/participantes3?lang=es) among many other academic and profesional awards.
She is an expert in Consumer Science and Neuromarketing, currently working with several teams in the field. She applies a prediction model of consumer behavioral habits based on sensory stimulation analyses. Her experience in the fields of strategic consulting and planning, marketing and product innovation, corporate identity and branding, consumer behavioral habits and media has given her both the appropriate background as well as the cutting edge to come up with effective solutions.
She currently teaches at several business schools in Spain and is a speaker and workshop director for several universities She also does independent consulting for consumer brands.

She is also the autor of http://www.neuromarketingattraction.wordpress.com/

Agradecimiento Especial

Video Designer  Manuel Coronado.

Marca Personal en video Javier Manzaneque. http://www.javiermanzaneque.com

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